Marketing In the News
John Lennon, the famous Beatles musician once said, “If everyone demanded peace instead of another television set, then there'd be peace.” This quote identifies Lennon's perspective on consumerism while also identifying the television (TV) as a marquee asset for households around the world. Sky , Europe's largest media and pay-tv broadcaster, is attempting to add a horse to the race with their brand new Sky Glass TV. More importantly, they are going to launch the highest funded product launch that has ever been seen in the United Kingdom. I decided to cover this article as I believe cable TV is a thing of the past and based on Sky's newest product it appears they feel the same way. The details of this marketing campaign and launch are noted in Marketing Week's Friday article highlighting the brand's product specs, marketing aspirations and general logistics of the launch. The value proposition that Sky presents is an intriguing one. They are offering